Final answer:
A good indicator of marketing is taking calculated risks, which aligns with the aim of building a reputable brand and quality assurance to attract repeat customers
Step-by-step explanation:
An indicator of good marketing practices includes taking calculated risks. This involves carefully assessing potential dangers and opportunities in any marketing strategy, and proceeding with actions that have a likely positive outcome balanced with the risk. For instance, a company may experiment with a new advertising campaign that could potentially redefine its brand image and attract a different customer demographic, which could be risky but potentially beneficial if done with thorough market research and a strategic approach.
The concept of taking calculated risks is aligned with the philosophy of continuously improving and enhancing a company's reputation and its products or services. As firms strive for repeat customers and their recommendations, building and maintaining a good reputation is crucial. This can be achieved by providing high-quality products, transparent communication, and excellent customer service, thereby reducing the risk of imperfect information which could deter repeat purchases.