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All of these are difficulties associated with creating an actual advertising message except which?

O designing quality artwork, layout, and production for advertisements is time consuming.
O translating the copywriter's ideas into an actual advertisement is a complex process.
O replacing actors with computer-generated animation is ineffective since humans are best for developing an appeal.
O advertisers frequently need content for various platforms, including websites, online video channels, and digital place-based media.
O shooting commercials in several locations and in several languages for global campaigns has increased.

1 Answer

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Final answer:

While creating an advertising message entails several challenges such as time-consuming design processes and complex translation from idea to execution, the use of computer-generated animation is not one of them, as technological advancements have made it efficient in advertising.

Step-by-step explanation:

Advertising Message Creation

The advertising message creation process is fraught with challenges, but the statement regarding replacing actors with computer-generated animation being ineffective is not one of them. In fact, advancements in technology have made animation an effective tool for crafting appealing advertisements. The difficulties in creating an advertising message indeed include the time-consuming nature of designing artwork and layouts, as well as the complexities involved in translating a copywriter's ideas into a finished ad, especially for various platforms like websites and digital media. Additionally, the need for content that works across borders amplifies these challenges, as commercials often must be shot in multiple locations and languages. However, the flexibility of digital and graphic design has allowed adverts to become more engaging and tailored, often rendering the use of computer-generated imagery as quite effective in reaching specific audiences with the intended corporate branding.

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