Question

Which one of the following is an example of an offensive strategy?

A. Blocking the avenues open to challengers B. Signaling challengers that retaliation is likely
C. Pursuing continuous product innovation to draw sales and market share away from less innovative rivals
D. Introducing new features or models to fill vacant niches in its overall product offering and better match the product offerings of key rivals

Answer 1

An offensive business strategy involves proactive actions to outperform competitors, such as pursuing continuous product innovation to attract sales from less innovative rivals.

Step-by-step explanation:

An offensive strategy in business refers to the proactive actions a company takes to outperform its rivals and secure a larger market share. Among the given options, pursuing continuous product innovation to draw sales and market share away from less innovative rivals is an example of an offensive strategy. This method focuses on staying ahead in the competition by regularly introducing new and improved products that appeal to consumers, thereby attracting attention and revenue away from competitors.