Final answer:
Marketing to more rural populations is more costly than reaching urban areas. Population growth affects economic factors such as GDP and per capita income, which are crucial for marketing strategies. The cost-effectiveness of reaching consumers is influenced by urbanization and digital access, leading businesses to focus on urban areas.
Step-by-step explanation:
The factor that impacts the marketing of goods and services in terms of market size and population growth rate is E. Marketing to more rural populations is more costly than reaching urban areas. Population growth can distort per capita income and gross domestic product (GDP), which are essential for understanding the economic health of a nation. These distortions then directly influence the marketing strategies of businesses.
Population shifts and growing population rates in urban areas affect market opportunities and marketing costs. Urbanization leads to increased density of potential consumers, whereas rural areas, with their lower population densities, present logistical and cost challenges. Moreover, the rise in technology and globalization means that rural consumers can sometimes be reached digitally, but physical distribution and marketing to these populations remain more expensive. Consequently, businesses often prioritize urban markets where it's easier and more economical to operate. It is also relevant to consider population growth in terms of target demographics for marketing, as it correlates with the labor supply and economic development of a country, affecting consumer purchasing power.