Question

Steve Jobs thoughts on marketing research include which of the following:

a. Very often, your customers can predict something they don't even quite know they want yet.
b. Market research can tell you what customers think of something you show them.
c. Market research can tell you what customers want as an incremental improvement.
d. Focus groups are the only effective market research technique

Answer 1

Steve Jobs believed that customers can predict what they want before they are even aware of it. He also emphasized the importance of market research and recognized its role in identifying incremental improvements and the use of diverse research techniques.

Step-by-step explanation:

Steve Jobs thoughts on marketing research include the following:

1. A. Very often, your customers can predict something they don't even quite know they want yet.
2. B. Market research can tell you what customers think of something you show them.
3. C. Market research can tell you what customers want as an incremental improvement.
4. D. Focus groups are not the only effective market research technique.

Steve Jobs believed that customers could have insights into what they might want before they are even aware of it. He also acknowledged the importance of market research in understanding customer thoughts and preferences. Additionally, he recognized that market research could identify opportunities for incremental improvements and that focus groups were not the sole effective market research technique.