Final answer:
The correct answer is b. The ability to touch and feel a product.
Step-by-step explanation:
The correct answer is b. The ability to touch and feel a product.
Digital and mobile marketing programs have had a significant impact on various aspects of consumer behavior and purchasing habits. They have transformed where and when consumers research products, companies, and brands (option a), how consumers receive the products they purchase (option c), and where and when consumers purchase products (option d).
However, the ability to touch and feel a product (option b) has not been impacted by digital and mobile marketing programs. While consumers can now view and gather information about products online, they still need to physically interact with the product to experience its texture, weight, and other sensory aspects.