Question

Which of the following belongs to the microenvironment of a company's marketing environment?

Select one:
a. building close relationships with its extensive network of suppliers
b. a set of laws that require the company to scale down its telemarketing calls to customers
c. a changing demographic picture that requires the firm to make product adaptations
d. a new technology that would ensure significant cost-cutting if implemented in the firm
e. a set of environmental sustainability laws that significantly impact the company's production processe

Answer 1

The microenvironment of a company's marketing environment includes factors directly influenced by the company, such as building relationships with suppliers.

Step-by-step explanation:

The microenvironment of a company's marketing environment refers to factors that are directly influenced by the company and have a direct impact on its ability to serve customers.

An example of a component of the microenvironment is building close relationships with suppliers (option a) as this affects the quality and availability of inputs needed for the company's products or services. This can include negotiating favorable pricing and terms, ensuring timely delivery, and maintaining a reliable supply chain.

In contrast, options b, c, d, and e belong to the macroenvironment, which includes external factors such as legal, demographic, technological, and regulatory trends that affect the entire industry or market.