Final answer:
Zara stores capture data using various information systems such as POS and CRM systems. The data is used by Zara for making business decisions and improving operational efficiency.
Step-by-step explanation:
Zara stores capture data using various types and classifications of information systems. One key system they use is a point-of-sale (POS) system, which records transactions and collects data on sales, inventory, and customer preferences.
Another system is a customer relationship management (CRM) system, which helps Zara track customer behavior and preferences.
Zara uses this data to make informed business decisions and improve operational efficiency. For example, they analyze sales data to identify popular products and adjust inventory accordingly. They also use customer data to personalize marketing campaigns and provide a better shopping experience.
Through these information systems, Zara is able to gather data and convert it into actionable insights, allowing them to stay competitive and meet customer needs effectively.