By creating designs that appeal to a wider range of consumers, designers can potentially reach a larger customer base and boost their sales figures. This can lead to greater financial stability and the ability to invest in future growth.
Catering to mass appeal can help designers gain broader exposure and recognition within the industry. This can lead to more opportunities for collaborations, partnerships, and media coverage.
Deviating from one's unique style to chase mass appeal can compromise a brand's identity and alienate loyal customers. Maintaining originality allows designers to stay true to their vision and attract a niche audience that appreciates their creativity.