Final answer:
A competitive business initiative for Nike, Inc. could be to develop a sustainable footwear line targeting environmentally conscious consumers. This would involve creating a timeline and operational steps.
Step-by-step explanation:
To address an unmet need for Nike, Inc., a competitive business initiative could be to develop a sustainable footwear line that targets environmentally conscious consumers. This initiative would involve creating a high-level timeline and operational steps to implement the solution.
Timeline:
1. Conduct market research to identify the target market and assess demand for sustainable footwear.
2. Collaborate with sustainable materials suppliers to source eco-friendly materials for the footwear line.
3. Design and develop prototypes of sustainable footwear options.
4. Conduct consumer testing and gather feedback to refine the designs.
5. Finalize the product line and establish production processes.
6. Launch the sustainable footwear line in select markets and gather data on customer response.
7. Evaluate the success of the initiative and make refinements as needed.