Question

Elmo Inc., a Michigan-based manufacturer of athletic shoes, uses professional athletes in its ad campaigns to help sell its products. This is an example of ________ marketing.

1) person
2) place
3) social
4) organization
5) internal

Answer 1

The correct answer is person marketing. Elmo Inc. uses professional athletes in its ad campaigns to help sell its athletic shoes.

Step-by-step explanation:

The correct answer is 1) person marketing.

Elmo Inc. is using professional athletes in its ad campaigns to help sell its athletic shoes. This is an example of person marketing, which involves using individuals who are well-known or influential in some way to promote a product or service. By associating the brand with popular athletes, Elmo Inc. hopes to attract consumers who admire and trust these athletes.

For example, if a basketball player like LeBron James is seen wearing Elmo Inc. shoes and endorsing the brand in advertisements, fans who admire and look up to LeBron may be more likely to purchase the shoes. The endorsement by a well-respected athlete adds credibility to the product and can create a positive association in the minds of consumers.