Final answer:
The process of identifying and assessing what is being said about a company, individual, product, or brand on the internet is referred to as online reputation management. Social media monitoring or online reputation management involves assessing internet discourse about entities, demanding careful information gathering and analysis to distinguish between factual content and promotion or misinformation.
Step-by-step explanation:
The process of identifying and assessing what is being said about a company, individual, product, or brand on the internet is referred to as social media monitoring or online reputation management. This process includes gathering information from customers and stakeholders, conducting analysis to judge the validity of sources, and using tools to filter information for content, accuracy, reliability, bias, and other potential limitations.
The vast array of social networking platforms, such as Tumblr, Face_book, and Yelp, aid in offering both promotional opportunities for companies and feedback channels for users. It is important to discern objective observations from subtle advertising or misinformation. Tools for evaluating internet content, like the acronym SIFT, can be used strategically to decipher trustworthy information from that which may be biased or inaccurate.