Jamie, who enjoys deep thought and consideration of different viewpoints, would use the central route to persuasion according to the Elaboration Likelihood Model. This means she would be less influenced by peripheral aspects and more by the quality of the arguments in a persuasive message.
- Jamie enjoys thinking, puzzling, pondering, and considering multiple perspectives.
- According to the Elaboration Likelihood Model of persuasion, Jamie is likely to process persuasive communications through the central route, which involves the logical evaluation of the content of the message.
- This model posits that there are two main routes to persuasion: the central route and the peripheral route.
- The central route is taken by those who are interested in the topic and motivated to process the information, leading them to be less likely to be influenced by peripheral aspects of a persuasive communication, such as the attractiveness or credibility of the speaker.
- Instead, they focus on the quality of the arguments. Because Jamie enjoys deep thinking and considering diverse viewpoints, she fits the profile of someone who would take the central route.
- Therefore, the correct answer to the question would be a) less likely to be influenced by peripheral aspects of a persuasive communication.
Question:
Jamie is the sort of person who likes to think, puzzle, ponder, and consider multiple perspectives. Compared with people who do not like these activities, Jamie is
a) less likely to be influenced by peripheral aspects of a persuasive communication.
b. less likely to be influenced by the quality of the arguments used in a persuasive communication.
c. more likely to be influenced by the tangential aspects of a persuasive communication.
d. equally likely to be influenced by peripheral aspects of a persuasive communication.