Final answer:
To assess the overall performance of a sponsored brands video campaign, use the campaign performance report, which provides metrics like impressions and clicks. This analysis helps in understanding the engagement and ROI.
Step-by-step explanation:
To understand the overall performance of your sponsored brands video campaign within a certain timeframe, you should utilize the campaign performance report available in the advertisement platform you're using. This report will typically provide comprehensive data including metrics like impressions, clicks, conversion rate, and ad spend, offering insights into how effectively the video is engaging your target audience and contributing to your marketing objectives.
Thorough analysis of this report can help you determine the return on investment (ROI) and other key performance indicators (KPIs) that matter to your campaign. You might need to compare various time intervals or benchmark against other campaigns to assess overall performance effectively. If your friend Sam asks for advice, you should suggest looking into these reports and conducting a cost-benefit analysis to make an informed decision regarding the campaign's performance.