Final answer:
It is false to include as many product facts as possible in sponsored brands video ads. Ads should present truthful information and not overwhelm the consumer, as mandated by the FTC. The 'Caveat emptor' principle advises buyers to be critical of advertisements.
Step-by-step explanation:
The assertion that one should include as many facts about a product as possible in sponsored brand video ads is false. It is critical to provide accurate and truthful information about your product, but it's also important to balance the amount of information and avoid overwhelming the consumer. According to the Federal Trade Commission (FTC), while advertising can contain some exaggeration to enhance the general appeal, any claim presented as a fact must indeed be factual. Furthermore, using too many facts can dilute the core message and fail to engage the audience effectively. The Caveat emptor principle, or 'let the buyer beware,' suggests that consumers need to be critical of the advertisements they see. Therefore, when creating a sponsored brand video ad, it's essential to focus on a clear, compelling, and, most importantly, truthful presentation of the core benefits of your product.