The statement static messages are more memorable among sports spectators than moving digital signage is true.
Static messages like banners or signs are like visual anchors, they provide more memorable and stable points for spectators than digital signage.
The brain can easily process information more effectively with fixed images.
Moving digital signage can be distracting and spectators could miss important details.
The simplicity of static messages helps one to recall, as there is less cognitive load.
In the environment of sports events that is always changing, static messages stand out, making them more memorable for spectators.