Final answer:
A buyer persona and business objectives are both critically important in the development of a social media strategy, with the former helping to understand the target audience and the latter providing a focus for the company's social media goals. Creating an ideal online persona on platforms like Fac ebook demonstrates personal branding strategies similar to those used by businesses to appeal to their audience.
Step-by-step explanation:
It is true that a buyer persona is as important as business objectives when developing a social media strategy. A buyer persona helps businesses understand and relate to their target audience, which can significantly influence the effectiveness of their social media campaigns. On the other hand, business objectives provide a clear focus on what the company aims to achieve through its social media efforts. Both elements are critical and should be integrated to formulate a cohesive strategy.
The use of Fa cebook to create an online persona by only posting images that reflect one's ideal self is an example of the personal branding that can occur in the forms of new media. This practice illustrates the importance of understanding the buyer persona, as individuals tend to curate their online images to appeal to a certain audience, much like businesses do with their branding efforts.