Final answer:
In designing a full sales promotion program, strategic considerations such as target audience and promotion objectives are key, while the exact number of advertising pages is a tactical detail that is less relevant to the overall strategy.
Step-by-step explanation:
Considerations for Sales Promotion Program Design:-
When designing the full sales promotion program, numerous considerations come into play to ensure its effectiveness. However, there are some factors that would NOT be pertinent in such a decision-making process. For instance, the number of pages you expect to advertise footwear on does not fundamentally impact the broader strategic considerations of a sales promotion. Instead, the focus should be on elements like target audience, budget, promotion objectives, the competitive environment, marketing mix integration, promotion duration, legal implications, and resource capabilities. The question about whether all 20 pages will advertise footwear is more tactical and specific, and while it may be a concern for campaign execution, it does not influence the overarching promotional strategy. Therefore, considering the design of a full sales promotion program, the quantity of advertising pages may bear insignificance compared to strategic considerations.