Final answer:
Media richness refers to the degree to which a medium can effectively convey information and facilitate understanding.
Step-by-step explanation:
Media richness refers to the degree to which a medium can effectively convey information and facilitate understanding. It takes into account the different features and characteristics of the medium, such as the ability to provide immediate feedback, convey emotions, and facilitate personal interaction.
For example, face-to-face communication is often considered a rich medium because it allows for immediate feedback through verbal and non-verbal cues, such as facial expressions and body language. On the other hand, a text-based email may be considered a less rich medium because it lacks these immediate feedback and personal interaction elements.
So, when evaluating media richness, it is important to consider the specific characteristics of the medium and how well it can support effective communication and understanding.