Question

What are two benefits of using the INS tag?

1) More robust Verification data
2) Serves ads on browsers that don't support Javascript
3) Reduces load latency
4) Eliminates the need for publishers to add cache-busters

Answer 1

The correct option is (2&3) The INS tag provides benefits such as "serving ads on browsers without Javascript support and reducing load latency", which helps in reaching a broader audience and improving the user experience.

Step-by-step explanation:

The INS tag, also known as the HTML insertion tag, provides several benefits when used in digital advertising, particularly in serving ads on web pages. While this tag has various applications, two specific benefits are highlighted in the question:

• Serves ads on browsers that don't support Javascript: The INS tag can display advertisements on browsers that either have JavaScript disabled or do not support JavaScript, allowing ads to reach a wider audience.
• Reduces load latency: The INS tag can help in reducing the load latency of ads. This means that ads load more quickly, providing a smoother user experience and potentially improving viewability scores for advertisers.

It is essential to understand that utilizing the INS tag can improve ad delivery and performance, which can be critical for publishers and advertisers alike in the digital ecosystem.

Answer 2

The INS tag offers more robust verification data and enables ad serving on browsers without JavaScript support.

Step-by-step explanation:

The INS tag, also known as the IFrame Navigations Summary tag, offers several benefits. Firstly, it provides more robust verification data, which helps website owners ensure the accuracy of their analytics. Additionally, it enables serving ads on browsers that don't support JavaScript, expanding the reach of advertising campaigns. However, the tag does not reduce latency or eliminate the need for cache-busters, as mentioned in options 3) and 4) respectively.

One advantage of the ins tag is that you do not need to add a cache buster. The tag automatically adds a cache buster. When the tag fires on your site, its HTML attributes will change into the corresponding parameters and then return the requested content.