Question

What does an "execution channel" represent in the planning process?

1) An area to enter the user's objectives, budget, and start and end dates
2) The act of sending an RFP to begin the negotiation process with the publisher
3) The "link" from the inventory in a media plan to a Campaign Manager campaign where placements can be executed
4) A "channel" created between an advertiser and publisher as soon as the RFP is sent

Answer 1

In the planning process, an 'execution channel' typically refers to the means of actualizing a media plan into a campaign, with the third option being the closest match as it describes the link for executing placements in a Campaign Manager campaign.

Step-by-step explanation:

An "execution channel" in the planning process generally refers to the mechanism through which a media plan is actualized into a real-world campaign. However, none of the provided options perfectly match the standard definition of an execution channel.

The closest description might be the third option which describes the execution channel as the "link" connecting the inventory in a media plan to a Campaign Manager campaign where placements can be executed. This link facilitates the process where the media buying strategies designed in the media plan are implemented on actual digital platforms, allowing for the distribution of advertisements in the intended online spaces.