Question

When a Top conversion paths report shows that most users enter the purchase cycle with a rich media interaction, what action can be taken to optimize the campaign?

1) Create a sequential rotation with the Rich Media creative set first
2) Allocate more budget to building better video creatives
3) Target remarketing lists for all image creatives
4) Assign the ad's frequency cap to one impression per day

Answer 1

To optimize a campaign where most users enter the purchase cycle with a rich media interaction, actions that can be taken include creating a sequential rotation with the rich media creative set first, allocating more budget to building better video creatives, and targeting remarketing lists for all image creatives. The correct answer is 1) Create a sequential rotation with the Rich Media creative set first

Step-by-step explanation:

When a Top conversion paths report shows that most users enter the purchase cycle with a rich media interaction, one action that can be taken to optimize the campaign is to create a sequential rotation with the Rich Media creative set first. This ensures that users are exposed to the rich media content early on in their journey, increasing the chances of conversion.

Allocating more budget to building better video creatives can also be beneficial, as it improves the quality and effectiveness of the content. Additionally, targeting remarketing lists for all image creatives helps in re-engaging users who have previously shown interest in the campaign. The correct answer is 1) Create a sequential rotation with the Rich Media creative set first