Final answer:
The Insights tab shows view performance against viewable CPM, click rate, and conversions per impression, which are critical metrics for evaluating online campaign effectiveness.
Step-by-step explanation:
The Insights tab in reporting platforms typically provides performance analysis against various key performance indicators (KPIs). However, given the options presented, the Insights tab would typically show view performance against three goals: viewable CPM (cost per mille), click rate, and conversions per impression. These metrics help to evaluate the effectiveness of online campaigns.
Viewable CPM measures the cost for a thousand viewable impressions, ensuring that advertisements are actually seen by users.
Click rate, on the other hand, measures the percentage of impressions that resulted in a click, which is a direct indicator of user engagement. Lastly, conversions per impression measure the success rate of impressions leading to a desired action, such as a purchase or a sign-up, which is critical for understanding the impact on business objectives.
Therefore, the correct answer is insights tab in reporting shows the view performance against the following three goals:
Viewable CPM
Click rate
Conversions per impression