Final answer:
GRP (Gross Rating Point)
The Cookie Reach Overlap report in Report Builder is used to measure the number of unique users who have interacted with ads, ensuring that each user is only counted once.
Step-by-step explanation:
The report in Report Builder that shows the number of unique users who have interacted with ads is the Cookie Reach Overlap report.
This report helps advertisers assess the reach of their digital campaigns by identifying how many unique users have been exposed to ads.
It provides insights into the unique number of users (cookies) that have seen or clicked on ads during a specific time frame, thereby avoiding double-counting the same user across different ads or platforms.
The report in Report Builder that typically shows the number of unique users who have interacted with ads is:
GRP (Gross Rating Point)
GRP is a metric used in advertising to quantify the total exposure of an ad campaign. It is often associated with the number of unique users or impressions. GRP reports provide insights into the reach and frequency of an advertising campaign, helping advertisers understand how many unique users were exposed to their ads.
Options like "Path to Conversion" and "Cookie Reach Overlap" may provide more detailed information about user interactions and conversion paths but are not necessarily focused on the total number of unique users.
"Standard" is a generic term and may not specifically refer to a report that shows unique user interactions with ads.