Question

In a path to conversion report, when a user selects to "Pivot on interaction path" what are two major differences from the unpivoted report? (select two)

a) Each interaction gets its own row with interactions spread across rows

b) Each conversion gets its own row with interactions in separate columns

c) Rows and columns are flipped

d) Rows and columns aren't affected by a pivot, but can only be filtered when unpivoted

Answer 1

Selecting to "Pivot on interaction path" in a conversion report creates a more detailed view where each interaction and conversion gets its own row, which differs from the unpivoted report where interactions are compiled in a single row.

Step-by-step explanation:

When a user selects to "Pivot on interaction path" in a path to conversion report, there are two major differences from the unpivoted report:

1. Each interaction gets its own row with interactions spread across rows. This means that each user interaction with the website before the conversion will be listed individually, allowing for a more granular analysis of the path to conversion.
2. Each conversion gets its own row with interactions in separate columns. This change makes it easier to see the sequence of interactions leading to each conversion, as each conversion pathway is isolated to a single row.

In contrast, an unpivoted report typically compiles all interactions for a specific conversion into a single row, which can make it more challenging to analyze the steps a user took before converting.

Each interaction gets its own row with interactions spread across rows. This means that each step in the conversion process is represented as a separate row.

Rows and columns are flipped. In the unpivoted report, each conversion gets its own row with interactions in separate columns, whereas in the pivoted report, each interaction gets its own row and the conversions are represented in separate columns.