Question

What attribution model uses Floodlight data from both attributed and non-attributed conversions?

1) Time decay model
2) Linear model
3) First Interaction model
4) Data driven model

Answer 1

The Data driven model uses Floodlight data from both attributed and non-attributed conversions to assign credit to touchpoints based on their true impact on conversions.

Step-by-step explanation:

The attribution model that uses Floodlight data from both attributed and non-attributed conversions is the Data driven model. This model assigns credit to the touchpoints along the customer journey based on their true impact on conversions, taking into consideration the Floodlight data. It analyzes historical data and uses machine learning algorithms to determine the most effective touchpoints and their contribution to conversions.