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What cost model only calculates cost for impressions measured as viewable by Active View?

1) CPA
2) vCPM
3) CPC
4) CPM

User Elconejito
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1 Answer

2 votes

Final answer:

vCPM is the cost model that only charges for impressions that are deemed viewable based on Active View standards.

Step-by-step explanation:

The cost model that only calculates cost for impressions measured as viewable by Active View is vCPM (viewable Cost Per Thousand Impressions). Unlike traditional CPM (Cost Per Thousand Impressions), which charges for every thousand impressions served, vCPM only charges for impressions that have been measured as viewable.

Which means that they have been on screen for a certain amount of time and are therefore more likely to have been seen by the user. Regarding costs measured on a per-unit basis, average cost, average variable cost, variable costs, and marginal cost are all calculated on a per-unit basis.

Production technology refers to the combination of techniques, skills, methods, and processes used in the production of goods and services. This could range from complex machinery and automation, to software, or even the efficient organization of human activity.

User Valikhan Akhmedov
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