Final answer:
In Campaign Manager, the equivalent to a creative in Display Video 360 is the 4) Creative, which is the actual ad asset that viewers see.
Step-by-step explanation:
The object in Campaign Manager that is equivalent to a creative in Display Video 360 is a Creative. An ad in Campaign Manager corresponds to the creative asset itself which is the ad that viewers see. This includes various formats like images, videos, HTML5, etc. A placement in Campaign Manager is where the ad will be displayed, whereas a campaign is a higher organizational level that includes one or many placements and creatives. Therefore, the correct answer is (4) Creative.
In Display Video 360, the object that is equivalent to a creative in Campaign Manager is the Creative.
A creative is the actual ad, such as an image, video, or interactive element, that is displayed to users. In Display Video 360, creatives are used to deliver targeted ads to specific audiences across various websites and apps.
Other objects in Campaign Manager include:
Ad: An ad is a unit of content that is served to users based on the specific creative.
Campaign: A campaign is a set of ads that are organized to achieve specific goals and targets.
Placement: A placement refers to a specific location or inventory where ads can be served, such as a website or app.