Final answer:
CRM activities do not include supply planning; instead, they focus on managing customer relationships, collecting customer data, targeted marketing, customer support, sales management, and maintaining customer satisfaction and loyalty.
Step-by-step explanation:
Activities involved in the Customer Relationship Management (CRM) macro process do not include supply planning. Instead, CRM is focused on the aspects that directly pertain to interactions with customers and the management of relationships with them. It encompasses a range of activities geared towards understanding and enhancing the customer experience.
Some of these activities include the collection and analysis of customer data, targeted marketing communications, customer support and service, and sales management. Essentially, CRM is aimed at creating value by building and maintaining beneficial relationships with customers through various contact points and throughout the customer lifecycle. This can lead to increased customer satisfaction, loyalty, and ultimately, greater profitability for the company.