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The objective of customer order fulfillment is to

A) get the correct orders to customers by the promised due date at the lowest possible cost.
B) maintain a record of product receipt and complete payment.
C) maximize the conversion of customer arrivals to customer orders.
D) ensure that orders are quickly and accurately entered and communicated to other affected supply chain processes.

User Santrix
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Final answer:

The goal of customer order fulfillment is efficiency and accuracy in delivering orders by the due date for minimal cost. An experience at a restaurant where I implemented floor markings to guide customers, resulting in improved efficiency and customer satisfaction, exemplifies this objective.

Step-by-step explanation:

The objective of customer order fulfillment is to get the correct orders to customers by the promised due date at the lowest possible cost. This involves a focus on efficiency and accuracy within the supply chain. An example of how this can be improved is illustrated by a situation I encountered as a lunch-hour manager at Gavi's Fast Food Restaurant. Faced with customer complaints regarding the confusing payment line-up system, I took action to resolve the issue.

As it was my responsibility to ensure fair, fast, and friendly service, responding to these complaints was paramount. I listened to the feedback and sought solutions, resulting in the implementation of floor markings to direct customers to the appropriate line-up for each cash register. This action not only addressed the line-up confusion but also reduced stress for customer service clerks and contributed to more efficient service, allowing us to serve a higher number of customers daily.

User Orchidrudra
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