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Which of the following is true about a sales forecast?

a. A sales forecast is not a part of a master budget.
b. Creation of a sales forecast is the responsibility of the Marketing Department.
c. A sales forecast is done on the basis of operating budgets and financial budgets.
d. The market value of a company's share depends on its forecasted sales.

1 Answer

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Final answer:

A sales forecast is an essential part of a master budget and involves collaboration across several departments including Marketing, Sales, and Finance. It informs rather than is informed by operating and financial budgets, and while important, forecasted sales are just one of many factors that can affect a company's share value.

Step-by-step explanation:

The question pertains to the concept of a sales forecast and its role within a business context. To clarify option b, the creation of a sales forecast is often seen as the primary responsibility of the Marketing Department; however, it is actually a collaborative effort that may involve multiple departments including Sales, Finance, and Operations. Each department can provide valuable insights and data that inform the forecasting process.

Challenging option a, a sales forecast is indeed a critical part of a master budget. It sets the stage for planning other aspects such as production, inventory, and personnel needs. Option c suggests that a sales forecast is based on operating and financial budgets, but this is reversed; the sales forecast informs these budgets. Concerning option d, while forecasted sales can impact investor perceptions and may influence the market value of a company's shares, they are not the sole factor. A plethora of variables, including overall market conditions, profitability, and growth potential, also play significant roles.

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