Final answer:
Southwest Airlines gaining access to the Alatna market through the acquisition of AirTran is an example of a change in Southwest's market share and competitive position.
Step-by-step explanation:
Southwest Airlines gaining access to the Alatna market when it purchased AirTran is an example of a change in Southwest's market share or competitive position. Market share refers to the percentage of total sales or revenue that a company captures within a specific market or industry. By acquiring AirTran, Southwest Airlines expanded its market share in the Alatna market, allowing it to reach more customers and potentially generate more revenue.
Additionally, this acquisition also impacted Southwest's competitive position. It strengthened Southwest's presence in the Alatna market and gave the airline a competitive advantage over other airlines operating in the same region. This strategic move allowed Southwest to offer more flight options and services to customers, attracting more passengers and potentially increasing its market share further.