Final answer:
Natural selection acts on the population's heritable traits, not on individual alleles, and selects for individuals with greater contributions to the gene pool of the next generation.
Step-by-step explanation:
Natural selection acts on the population's heritable traits: selecting for beneficial alleles and thus increasing their frequency in the population, while selecting against deleterious alleles and thereby decreasing their frequency—a process known as adaptive evolution.
Natural selection does not act on individual alleles, however, but on entire organisms.
An individual may carry a very beneficial genotype with a resulting phenotype that, for example, increases the ability to reproduce (fecundity), but if that same individual also carries an allele that results in a fatal childhood disease, that fecundity phenotype will not be passed on to the next generation because the individual will not live to reach reproductive age.
Natural selection acts at the level of the individual; it selects for individuals with greater contributions to the gene pool of the next generation, known as an organism's evolutionary (Darwinian) fitness.