The term 'customer involvement in product development' denotes the interaction between customers and the design process.
This concept emphasizes the active engagement and participation of customers throughout various stages of the product development lifecycle. It goes beyond traditional market research and incorporates direct input from customers into the design and refinement of a product.
Customers may contribute ideas and insights that serve as the foundation for new product concepts. This can be facilitated through surveys, focus groups, or online platforms. Continuous feedback loops allow customers to provide input on prototypes or early versions of a product. This iterative process ensures that the final product aligns more closely with customer needs and preferences.