Final answer:
ProFem Inc. uses gender segmentation as its market targeting strategy, focusing specifically on female consumers to cater to their sports apparel needs.
Step-by-step explanation:
ProFem Inc., which caters its line of sports apparel exclusively to women, uses gender segmentation to target its market. This type of market segmentation allows businesses to tailor their products and marketing strategies to the specific needs and preferences of a particular gender group. In this case, ProFem Inc. focuses on female consumers, recognizing the significance of gender roles and the cultural shift towards encouraging women to participate in sports and non-traditional activities, which historically may have been less accessible. By focusing on a gender-specific segment, the company can create products that are more likely to resonate with their target consumer base and address the specific needs and interests of female athletes.