Question

Markets can be segmented into groups of nonusers, ex-users, potential users, first-time users, and regular users of a product. This method of segmentation is called ________.

A) user status segmentation
B) usage rate segmentation
C) benefit segmentation
D) behavioral segmentation
E) loyalty status segmentation

Answer 1

The correct option is A. user status segmentation. This method of segmentation divides markets into different groups based on the user status of a product.

Step-by-step explanation:

The correct option is A) user status segmentation. This method of segmentation divides markets into different groups based on the user status of a product. Let's break down each segment:

1. Nonusers: People who have never used the product.
2. Ex-users: People who used to use the product but no longer do.
3. Potential users: People who have not yet tried the product but have the potential to become users.
4. First-time users: People who are using the product for the first time.
5. Regular users: People who consistently use the product.

This method helps companies understand and target specific groups of consumers based on their relationship with the product. By identifying user status segments, companies can tailor their marketing strategies to attract and retain customers.