Question

The less-for-much-less positioning involves meeting consumers' requirements for ________.

A) moderate quality at a higher price
B) lower quality for a lower price
C) lower quality at a higher price
D) higher quality at a discounted rate
E) higher quality at the lowest possible price

Answer 1

The less-for-much-less positioning targets consumers requiring lower quality for a lower price, especially in price-sensitive markets.

The less-for-much-less positioning involves meeting consumers' requirements for lower quality for a lower price. This approach allows companies to cater to markets where price sensitivity is high and the customers are willing to accept lower quality in exchange for significantly lower prices. It applies to markets where price is a crucial factor in consumer decision-making and where there is demand for no-frills products and services.