Question

________ marketing tailors brands and promotions to the needs and wants of specific cities, neighborhoods, and even stores.

A) Differentiated
B) Mass
C) Niche
D) Local
E) Individual

Answer 1

Local marketing is the strategy of tailoring brands and promotions to the needs and wants of specific local markets, creating a personalized customer experience.

Step-by-step explanation:

The form of marketing that tailors brands and promotions to the needs and wants of specific cities, neighborhoods, and even stores is known as Local marketing.

This strategy acknowledges the diversity of consumers' preferences and designs marketing mix elements such as product features, prices, and promotions to meet the local customers' specific demands, differing from the broader strategies employed in mass marketing. The main objective is to cater to the local market's unique characteristics, thereby creating a more personalized customer experience and often contributing to a form of monopolistic competition due to the differentiated products offered to various markets.