Question

Stores offering low-quality alternatives to luxury products at low prices most likely follow a ________ positioning strategy.

A) more-for-the-same
B) more-for-less
C) same-for-less
D) less-for-much-less
E) more-for-more

Answer 1

Stores that provide lower quality versions of luxury goods at lower prices are adopting a less-for-much-less positioning strategy, targeting cost-conscious consumers.

Step-by-step explanation:

Stores offering low-quality alternatives to luxury products at low prices most likely follow a less-for-much-less positioning strategy. This approach is essentially where businesses provide goods that are lower in quality at a much lower price, targeting customers who are not willing to pay a premium for high quality but still want the product type. It's a competitive positioning that allows these stores to appeal to cost-conscious consumers who prioritize price over quality.