Question

Company and brand positioning should be summed up in a ________.

A) mission statement
B) vision statement
C) profit statement
D) positioning statement
E) corporate statement

Answer 1

Company and brand positioning are encapsulated in a positioning statement, which communicates how a brand differentiates itself in the market and in the consumer's mind relative to competitors.

Step-by-step explanation:

Company and brand positioning should be summed up in a positioning statement. A positioning statement is a concise description of how a brand or company positions itself in the market and in the minds of target consumers, relative to competitors. This statement dictates how a company wants consumers to perceive its brand and products. While a mission statement reflects the company's purpose, and a vision statement outlines the company's future aspirations, the positioning statement specifically addresses how the brand wishes to be seen in context of the competitive landscape.