Final answer:
Behavioral factors are the most popular bases for segmenting customer groups. These factors include the behaviors, actions, and responses of customers towards products and services.
Step-by-step explanation:
C) Behavioral
Behavioral factors are the most popular bases for segmenting customer groups. These factors include the behaviors, actions, and responses of customers towards products and services. By segmenting customer groups based on behavioral factors, companies can better understand and target the needs, preferences, and buying habits of different customer segments.
For example, a company may segment its customer groups based on the frequency of purchases, brand loyalty, or level of engagement with promotional activities. This segmentation allows the company to develop tailored marketing strategies and offerings to effectively reach and engage each customer segment.