Question

By offering product and marketing variations to segments and developing a stronger position within several segments, companies hope to create more total sales through segmented marketing than ________ marketing across all segments.

A) undifferentiated
B) differentiated
C) niche
D) local
E) individual

Answer 1

Companies hope to create more total sales through segmented marketing than undifferentiated marketing across all segments.

Step-by-step explanation:

By offering product and marketing variations to segments and developing a stronger position within several segments, companies hope to create more total sales through segmented marketing than undifferentiated marketing across all segments.

Undifferentiated marketing refers to mass marketing strategies where companies offer the same product and marketing messages to all consumers. In contrast, segmented marketing involves targeting specific segments of the market with tailored products and marketing campaigns to better meet their needs.Segmented marketing allows companies to differentiate their products and appeal to specific customer groups, resulting in higher sales. By offering variations and developing a stronger position within several segments, companies can effectively reach different customer needs and preferences, ultimately driving more total sales compared to undifferentiated marketing across all segments.