Question

Pacific Fisheries groups its customers by regions in the U.S., such as Midwest, Northeast, and Southwest. For each region, Pacific Fisheries tailors a different set of advertisements and promotions. Based on which of the following segmentation variables does the firm divide its market?

A) behavioral factors
B) personality characteristics
C) geographic location
D) benefits sought
E) demographics

Answer 1

Pacific Fisheries divides its market based on the geographic location of its customers in order to tailor different sets of advertisements and promotions for each region.

Step-by-step explanation:

Pacific Fisheries divides its market based on the geographic location of its customers. It tailors different sets of advertisements and promotions for each region in the U.S., such as Midwest, Northeast, and Southwest. This allows the company to target specific regions with region-specific marketing strategies to better meet the needs and preferences of customers in each area.