Final answer:
Positioning (B) is the concept of arranging for a market offering to achieve a distinctive place in the consumers' minds. It relies on creating differentiated products that are distinct in physical attributes, location, intangible aspects, and perceptions. This contrasts with a perfectly competitive market where products are far less differentiated.
Step-by-step explanation:
The concept in question consists of arranging for a market offering to occupy a clear, distinctive, and desirable place relative to competing products in the minds of target consumers. This concept is known as Positioning (B). Positioning is about how a product is perceived by the target audience and differentiates itself from competitors. It encompasses strategies that highlight the unique features and benefits that set the product apart. To achieve effective positioning, businesses may focus on various aspects such as the physical qualities of the product, the location where it is sold, intangible aspects like brand reputation, and overall perceptions. These differential factors render products as differentiated products, which are pivotal in markets characterized by monopolistic competition, as they stand in contrast to products in a perfectly competitive market where differentiation is minimal.