Final answer:
The correct answer is mass marketing (A). The marketing of a product to a vast customer base without customization is known as mass marketing.
Step-by-step explanation:
The correct answer is mass marketing (A). Marketing the same product to a huge customer base without any customization is referred to as mass marketing. Mass marketing is a strategy where a company decides to ignore market segment differences and appeal to the whole market with one offer or one strategy. This approach often involves producing goods or services on a large scale to achieve economies of scale and reach a large audience with a universal message. Examples include nationwide advertising campaigns or standard products sold at major retailers. On the contrary, differentiated marketing would involve targeting different segments with tailored strategies, niche marketing focuses on a specific, well-defined segment, local marketing tailors to the needs and wants of local customer groups, and individual marketing is a one-to-one approach, often seen in bespoke services or personalized products.