Final answer:
Peers strongly influence adolescents' purchase decisions, especially related to name brand items, due to social norms and branding strategies designed to exploit the bandwagon fallacy. Thus, the initial assertion is true.
Step-by-step explanation:
The influence of peers is a strong factor in purchase decisions, especially for adolescents. This is particularly true when it comes to buying clothing and other name brand items. Social norms and the desire to fit in with popular groups can drive teenagers to want the same products as their friends and peers. This behavior aligns with the concept of the bandwagon fallacy, which advertisers often exploit, suggesting that 'everyone' is using a particular product, thereby encouraging others to follow suit. Moreover, brand visibility in various forms of media suggests a connection between certain products and happiness or social acceptance.
Continuing with the example of Janelle, we see that she desires clothes from a specific brand not because it makes her popular, but because it is what the popular kids wear, leading her to believe it will make her happier. This showcases the impact of advertising and peer influence on consumer habits among school-aged children and young adults. We also must consider societal trends and messages from the media which suggest that conforming to certain brands can aid social inclusion. While it might seem that following such trends goes against saving money or following parents' rules, the social pressures can often outweigh these rational considerations.