Final answer:
A company always has to be thinking about the industry average and their rivals in relation to their competitors.
Step-by-step explanation:
In relation to their competitors, a company always has to be thinking about:
- Industry average: Companies need to compare their performance with the industry average to understand how they are doing in terms of market share, profits, and other key metrics.
- Rivals: Companies need to constantly monitor their competitors' strategies and actions to stay ahead in the market. They need to analyze their competitors' strengths, weaknesses, and offerings to identify opportunities and threats.
Overtime is not directly related to competition between companies.