Final answer:
The "click here" generation refers to millennials and Generation Z who favour online sources for news and shopping, affecting traditional media and changing consumer practices.
Step-by-step explanation:
The term "click here" generation aptly describes a shift in consumer behavior primarily among millennials and Generation Z. This phrase encapsulates the idea that these individuals are digital natives who leverage the internet for various aspects of daily life, including news consumption, shopping, and communication. Unlike previous generations, they prefer texting over answering unknown calls and rely less on fixed geographic phone numbers due to mobile technology.
The Pew Research Center has observed that a growing number of people, particularly the younger demographic, are obtaining their news from online and digital sources, with the share of Americans using digital means to access news increasing from 24% to 39% between 2004 and 2012. Consequently, consumption of print news media, radio, and television news has been affected, with many individuals turning towards the immediacy and accessibility of digital content.
The ease with which the "click here" generation can access information and make purchases online leads to quicker decisions and changes in how businesses must operate, making it essential to engage with them via email, social media, and other online platforms to capture their attention and meet their consumption patterns.