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The availability of the product processed, prepared, in proper condition, and/or ready to use is referred to as?

1) place utility
2) price utility
3) information utility
4) form utility
5) product utility

1 Answer

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Final answer:

The term 'form utility' refers to the value businesses add to products to make them more desirable or suitable for consumers' needs, encompassing attributes like durability and convenience.

Step-by-step explanation:

The availability of a product processed, prepared, in proper condition, and/or ready to use is referred to as form utility. Form utility is the value added to products by a company when it makes a product more appealing, more convenient, or simply a better fit for consumer needs and preferences. This includes aspects such as an unbreakable bottle, nonstick surface, or a product being freezer-to-microwave friendly. Additionally, the location of a firm, such as a gas station at a busy intersection or a supplier located near an automobile manufacturer, can enhance the place utility, which relates to how accessible a product is to customers.

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