Final answer:
The complex and specialized nature of industrial products is an additional reason for marketing these goods abroad, as they often require specific technical specifications and performance standards, along with possible customization and long-term business relationships, distinct from the typically more standardized consumer goods market.
Step-by-step explanation:
The additional reason for marketing industrial goods abroad that does not necessarily apply to consumer goods is the complex and specialized nature of industrial products. Unlike consumer goods, industrial goods often require a higher level of technical knowledge and support, which entails specificity for technical specifications and performance standards. These complexities necessitate more focused marketing strategies and could involve extensive customization for each buyer or market, which is less common in consumer goods that are typically more standardized. Additionally, marketing industrial goods abroad may lead to establishing long-term business relationships due to the investment's size and the machinery or equipment's nature, whereas consumer goods often involve more frequent, transactional purchases.
While cultural adaptation and customization can apply to both industrial and consumer goods, industrial goods might also need to adapt technically to different industry standards or operating conditions abroad. Also, while closer proximity to target markets and greater emphasis on specifications can be beneficial for both types of goods, they are more pronounced within the industrial sector due to the technical and after-sales service needs.